Have you or anyone you know ever changed who you were going to vote for because of a pin someone was wearing? Most candidates have a wide selection of personalized pins that their supporters can proudly display. So other than to identify you as being on "their team", what is the point?
I can't seen that any of those things by themselves change peoples minds, but perhaps it's the combined bombardment of seeing one person's name everywhere you look for a period of time.
I think that that is how advertising works as well. You see something enough times that when you see it again at the store your brain tells you "I know this brand, so it must be good".
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