For some reason people really like lists. Lots of people make lists to help them remember things. There are "todo" lists, grocery lists and even honey-do lists.
It's no wonder then that lists have become very popular on the internet. Almost as popular as putting the letter "i" in front of your product name. For instance, there is craigslist, angieslist, and even www.carinsurancelist.com.
People love lists, and they like it even better when other people do the dirty work and leave them to make their decisions. Internet lists are great for that.
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