I think the Sony execs are Scrabble lovers. Tough sell you say? Hear me out. Sometimes, when a product becomes a euphemism for itself (such as Kleenex), it can be used as a noun and not just a proper name. The Sony guys knew this and in hopes that their products would achieve this level of notoriety, chose names that would increase their Scrabble scores.
Don't believe me? Then why do we have the Sony VAIO, and the Sony WEGA? What other possible use could those words have outside of a game of Scrabble I ask you? Yes, clearly the Sony guys love Scrabble.
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