I am a developer. I have worked on a lot of web based apps but I am not a trained UI guy. I can attest to how hard it is to develop a nice looking web page or user interface. Given that I know how to use programming languages and know my way around the web you might think so, but it truly is an art all its' own.
So if you are need of a nice looking web page for your business then I would not suggest trying to tackle it yourself. There are a lot of great web page builders out there that can help you. It's worth the money. The web has evolved beyond the point where anyone can throw up some HTML and make a bajillion dollars.
There is a lot to consider. Usability, shopping carts, browser compatibility, and graphics are just a few of the things that you would have to learn how to deal with. Time is as valuable as money so why spend months or more learning something when you can hire someone that can do it all for you?
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